Paradigms are maps in your mind. In selling, it should never be about the destination. That should already be decided. If I do not know where I want to end up, then any road I choose will do. I am not pursuing a destination, I am just out for a drive.
However, if you have your destination (goal) in mind, then you must decide this:
What road or strategy am I going to pursue and implement to reach my destination?
There is more than one road to your intended destination. But only one road will get you there.
Decide on your paradigm and implement it. It is the journey that gets you where you want to end up.
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